Focusing on a Home’s Selling Points to Generate Buyer Interest
Photographer’s websites typically showcase luxury homes with expensive furnishing, shot under ideal conditions. For a change of pace, I thought I’d talk about photographing a small, older home under cloudy skies. This house was just one floor – 3 bedrooms and one bathroom. The owners needed to move quickly since the husband had just landed a new job.
I got a call from the realtor on a Wednesday, asking if I could photograph the house that afternoon. Luckily, I had an opening in my schedule and headed to north Guildford in Surrey. The weather was overcast, but there was no waiting for sunny skies – the house needed to go on the MLS ASAP. I shot the front using my 20 ft pole to give a good idea of the surroundings.
Talking to the owners, it became clear that the highlight of the property was the large secluded backyard (“like having our own campsite in the middle of the city”), so 7 of the 20 final images were of this area.
I delivered the images the next day (Thursday). The listing had exposure all day Friday, followed by an open house on the weekend. On Monday the home sold for $20,000 over asking.
Asking Price: $450,000
Sale Price: $470,000
Days on market: 4